Early on after HelloClicks was founded, we ran into a few roadblocks with clients. We’d recommend to begin scaling their campaigns to increase their sales. We’d show them our results and how many leads we were generating, but we were always pushed back.
After digging and digging (and digging some more) we got to the root of the issue. Our clients had no idea whether or not our leads were making any money for their company or not.
We (naively) presumed that this was being tracked in their CRMs, but it turns out it wasn’t. The very next day, we began building what is known today as Monty. Monty is our own in-house software platform and amongst a huge amount of features, one of the core ones is that we can report on the sales created as a result of our campaigns.
As soon as we rolled this out to our clients, we began optimising every campaign based on what’s driving sales and not just what’s generating leads and the results were fantastic.
We’re revenue first in everything that we do and use technology to our clients the competitive edge.
Each month, thousands of people click on our ads, reply to our emails, visit our landing pages, convert on our forms, experience our a/b tests and are nurtured by our follow-up sequences.
That number grows each day.