May 12, 2023

What is a Lead? Your Golden Ticket to Business Growth

In the busy marketplace of today's sales teams, the term "lead" holds a place of prominence. One of those terms that is universally understood alongside concepts like profit and loss. But let's break it down - what does the term "lead" actually mean? Why does it command such a pivotal position in the intricate dynamics of sales and marketing? Imagine a company, say, ABC Tech, a rising star in the tech industry, boasting a word-class product. Despite having a competitive offering, they were struggling with slow sales numbers. The root of the issue? They were focusing their resources into brand...