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Import Offline Sales Into Google Ads a How-To Guide
If you are running Google Ads campaigns to generate leads for a business and you don't import offline sales, then you could be leaving money on the table. Not only will this help you understand which strategies are making money for your business, but it will also show you where you are wasting money on conversions which aren’t turning into sales. This blog post is for you if any of the following are true : You aren't importing offline sales in Google Ads but you want to. You are running Google Ads campaigns, but don’t know which keywords, ad groups or...
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When you're a marketer or website owner , it can be difficult to stay on top of each and every...
Why Would Your Quantity Ever Be Zero????
One of the main goals on a website generating conversions is to minimise the friction the user experiences between themselves...
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When shopping online, users go through a variety of emotions. In the words of Drake, it's about Trust Issues. Someone...
The Lights Are On. But There’s Nobody Home.
Showing a feed on your website is great, be it for Facebook or Twitter. It can encourage users to dig...
How Changing Your About Us Page Can Improve Your Conversion Rate
The about us page is a great way to win or lose new business. It's a page customers visit to...
Motivating Your Customers Online Is Like Handing Them A Cup Of Coffee
On a visit to my local Waitrose Supermarket recently, I noticed that they were handing out free coffee on arrival,...
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