PPC

PPC Agency London

Last Updated: February 10, 2020

As a PPC Agency London we handle a variety of clients in a large amount of different industries. As a result of this, we have a huge amount of experience and understanding of how businesses can see the best results from their PPC Campaigns.

PPC advertising presents a huge amount of opportunity for businesses. It can give them the ability to find customers for their business almost instantaneously after putting a campaign live.

Because of this, it can be competitive. But with our experience and understanding of key strategies like CRO, we can help companies run profitable PPC campaigns in competitive industries.

Let’s discuss some of the options available.

Different Types Of PPC Marketing

If you didn’t know already, PPC stands for Pay Per Click. What this means is that each time a user clicks on an ad, the advertiser is charged for it.

Whilst this is almost completely true, some channels charge slightly differently. Some PPC channels charge each time someone sees an ad, which is known as cost per impression or CPM.

It’s much more accurate to refer to PPC as paid ads or ads that are paid for. As opposed to traffic from non-paid traffic sources like Google Organic.

When it comes to PPC marketing, there are 3 main types that you have to choose from :

  1. Search Ads

This type of ad is shown on search engines like Google and Bing. When users are searching using search terms that are related to your business, you can choose to display text ads to send users to your website.

google search ad example image

For ecommerce companies, it’s also possible to show shopping ads based on what users are searching for. These are ads which represent a product on a retailers website :

google shopping ad example image

  1. Social Ads

These types of ads are shown to users when they are using social media channels like Facebook and Twitter. Unlike when using search ads, users aren’t actively searching for a product or service, so a different strategy needs to be used compared to search ads. And unlike search ads, you are commonly charged based on the cost per 1000 impressions (CPM).

mailchimp example facebook ad

  1. Display Ads

This type of ad is more commonly associated with banner advertising. Advertisers can choose to display their ads as an image or video, which users can then click on to go through to the advertisers website. One of the most popular channels for display ads is through the Google Display Network. According to Google, this channel can potentially reach over 90% of the entire internet. This is obviously a huge opportunity for advertisers.

example display ad image

All of the PPC channels mentioned above come one final opportunity. That is something called Retargeting.

Retargeting (also known as Remarketing) is a way of showing ads to users which have been onto a website, but haven’t yet crossed the line and become a customer.

These highly targeted ads allow advertisers to have another go at trying to bring users back to their website and turning them into a buyer. Each of the channels that we’ve discussed above all have the ability to create Retargeting campaigns, contact us if you would like to find out more about this marketing strategy.

PPC Strategies

Most PPC channels can work for a business, but each of them will usually require their own strategy in order for them to provide the best return on investment possible.

Where businesses fall short when using different PPC channels, is that they try to replicate what’s working on one channel and copy it on another.

On Display Channels and Social Media Channels, it’s unlikely that a company would see great results by immediately sending a cold audience straight to a page to buy something.

Alternatively when using Search Ads, if a business was sending their traffic to a blog post related to the product that they were trying to sell, it would be unlikely that they would see as good results than if they were sending traffic directly to their category or product pages.

Our team of PPC managers can help you decide which channel to use for your business and put a strategy together that would have the best chance to success. For more information, request a free proposal from us.

Existing Campaigns Not Performing?

We often see accounts where their results have taken a dip and could do with some TLC. This can happen when businesses start to grow in size and time restraints are causing the campaigns to not get as much attention as they really need.

As part of our free proposal, we can audit any existing campaigns and give clear and actionable insights into what needs to be done to improve their performance.

Why Choose HelloClicks As Your PPC Agency London?

HelloClicks is a unique business that focuses on two core services – PPC and CRO. We’re not the type of digital agency that tries to provide all types of different services and provide average results. We focus on two so we know that we can provide the best possible service to our clients.

We are also a performance based PPC Agency London. Meaning that all the work that we do, is associated back to the results that it brings in for your business. We are big believers in not just reporting on conversions, but when possible we will also report back on the amount of revenue our PPC campaigns have generated.

If you are interested in finding out what we at HelloClicks can do for your company. Please contact us for your free proposal today!

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